This project gave me the unique opportunity to develop a comprehensive brand system for a specialized streaming service. Recognizing the potential within the educational sector, I chose to focus on a streaming platform specifically designed to captivate the attention of young learners. To ensure the brand resonated with its target audience, the visual language was deliberately infused with a playful and whimsical aesthetic. Departing from conventional design principles, the brand identity embraced a more organic and imperfect aesthetic, reminiscent of a child's creative explorations. This distinct visual style aimed to cultivate a sense of wonder and excitement within the young audience.

The streaming service was aptly named "Spark," reflecting its core mission to ignite a lifelong passion for learning in every child. To demonstrate the versatility of the brand system, I developed a diverse range of applications and collateral, including a dynamic animated GIF designed to introduce the streaming service to its intended audience. Furthermore, I challenged myself to create a custom typeface, meticulously crafted to embody the essence of the brand.