This project gave me the opportunity to pursue a passion project of my choosing, leading me to develop a series of illustrated greeting cards. Designed with versatility in mind, the cards feature blank interiors, allowing for personalized messages across various occasions. Each card incorporates unique vectorized illustrations of abstract flowers and leaves, rendered in a distinct color palette while maintaining a consistent color scheme to establish visual unity across the series. The incorporation of subtle textures adds depth and visual interest to the designs.

This project provided a valuable opportunity to explore a new creative avenue, expanding my portfolio with a series of illustration-based works. Furthermore, it presented a unique challenge, requiring me to independently manage the entire project lifecycle from concept to completion. The absence of pre-defined checkpoints necessitated the development of a personal schedule. My peers kept me accountable, ensuring I met my goals and stayed on task along the way. The experience of bringing this personal project to fruition proved immensely rewarding. I am eager to further develop this collection, exploring new design directions and expanding the range of available cards.

Click HERE to view my process book for this project.